By: Bianca Corau (Romania)

For so many people, it seems like an insane idea to have a personal brand.

The truth is, we all already have one. It might not be formal or something we think about all the time, but it is there. So, it’s time we start really defining what it means, and how to display it consistently across the web and in real life.

How to promote your personal brand?

In my vision, is like this:

  1. Get your personalised business cards

I am consistently shocked by the number of job seekers who have absolutely NO way of letting other people know how to contact them other than by shoving a resume in their face. And no, the ones you print at home on your own computer are NOT good enough!

  1. Develop YOUR elevator pitch

Be ready! You never know when the opportunity might appear!

Give just enough information to make people want to ask you to tell them more. Don’t focus on your past, instead focus on your future. Nobody cares you have 15 years experience in accounting.

Source: iCN Issue 11 (Executive Coaching); pages 23-24

Bianca Corau

Founder Female Leadership Organisation

Managing Partner More Solutions