by Ken Keis (Canada)

Everything in life centres on measurement—money, travel, time, age, weight, volume, temperature, stock indexes—the list is endless. This is true even in underdeveloped countries that use the rising of the sun and the moon and the changing of the seasons as measurements.

However, our experience at CRG (after 40 years) has been that most people do not have a personal measurement strategy to help improve their lives or to help them establish their career path. A proper measurement or assessment strategy or assessment, can offer amazing freedom, clarity, direction and release to individuals and organisations.

If you went to your doctor, and he or she just guessed your temperature or blood pressure without taking a proper measurement with the right equipment, you would think they were a quack—certainly not someone whom you would trust with your life.

Coaching and Professional Development Are No Different

As a coach with over 10,000 hours and nearly 30 years of coaching and mentorship experience, I am familiar with numerous coaching methodologies, such as stakeholder feedback, conversational intelligence, mind kinetics, the narratives, the use of story and so forth, but one of the foundations that expedites our firm’s (and our Associates) coaching process—and that brings credibility, consistency and professionalism— is the use of assessments. In our opinion:

It’s doubtful (maybe even unprofessional) that a coaching practitioner or coaching process can be fully successful without an assessment strategy and the use of assessments in their coaching methodology.

Source: iCN Issue 23  (Coaching Tools, Tips & Techniques); pages 41-43

About Ken Keis

Ken Keis, Ph.D., is a foremost global authority on behavioral assessment strategies and processes, and an expert in leadership, purpose and wellness. He has authored over 4 million words of content, including 500 articles, 4 books and a dozen assessments to help others realise their full potential.

As President and CEO of Consulting Resource Group International (CRG), which provides assessment resources to coaches and speakers, Dr. Keis has worked with many high-profile companies, associations and industry groups. In the past 30 years, Ken has conducted more than 3,000 presentations and 10,000 hours of coaching and consulting. He is a highly sought-after author, speaker, trainer, podcast guest and host of his own podcast show, “The Secrets of Success™ with Dr. Ken Keis,” available on iTunes and SoundCloud. His latest books are Why Aren’t You More Like Me?, Deliberate Leadership and The Quest For Purpose.