by Anne Bachrach (USA)

Entrepreneurs don’t have it easy. Not only do they have to oversee their own performance, but handle employees and clients as well. Sometimes, the focus can shift from their professional aspirations to personal troubles, hence distracting them from their main task. This often happens when the communication to either employees or clients is not effective. So, what is effective communication? Simply, communication which enables you to get the results you are looking for is effective.

The Communication Misconception

There is a common misconception regarding communication. Communication does not simply mean that you have to speak to the employees and clients/prospects. Communication is a two-way process that is not complete unless you are willing to listen to what they have to say. As they say, a person has one mouth, but a pair of ears, hence you should listen twice as much as you speak. The first thing you need to do to get the desired results is to open your ears to both employees and clients/prospects.

You will notice what a difference it makes to the outcome you were expecting. The clients are certain that their complaints and queries are being handled in the best way possible. Also, the employees are satisfied working for you as you are lending an ear to their issues and concerns as well. When running a business, it is important that you take interest in what the people working for you, think about and the issues and concerns they are facing. Only then can you communicate effectively.

Source: iCN Issue 24  (Relationship Coaching); pages 16-19

About Anne Bachrach

Anne Bachrach is known as The Accountability Coach™.  She has over 23 years of experience training and coaching.  Business owners and entrepreneurs who utilise Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, and The Work Life Balance Emergency Kit.

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