by Ruby Mcguire (United Kingdom)
Values are an intrinsic part of each and every one of us. They define who we are in life and can act as a compass that guides us through life enabling us to make better decisions. It could be said that they are ‘what makes us tick’, so why is it that when generating company values we often just create a list of company ‘nice to haves?’
If values define who we are and act as a compass then surely they are critical for companies? Companies express their shared mission, yet often employees haven’t been involved in any form of communication to find out if they do actually buy into it.
