by Ruby Mcguire (United Kingdom)

Values are an intrinsic part of each and  every one of us. They define who we are in life and can act as a compass that guides us through life enabling us to make better decisions. It could be said that they are ‘what makes us tick’, so why is it that  when generating company values we often just create a list of company ‘nice to haves?’

If values define who we are and act as a compass then surely they are critical for companies? Companies  express their shared mission, yet  often  employees haven’t been involved in any form of communication to find out if they do actually buy into it.

Source: iCN Issue 2 (Business Coaching); page 73