Tapping the Potential of Social Media to Grow Your Business
By Anne M. Bachrach (USA)
Does your company have a social media presence? If not, then you are clearly missing out on one of the most effective ways to market your products/services. Every other business these days is in the hunt for leads through social media websites which they can convert into sales. With the increasing number of social networks available today, it is easier now than ever for businesses to establish their presence on LinkedIn, Facebook, Twitter, etc.
Facebook alone has over 1 billion users, which means that a significant part of the global consumer market is present on social media websites. Of course, there are variations according to the demographic you are looking to target, but if your target audience is between the ages of 18 to 49, social media is a goldmine for you. This does not at all mean that businesses that cater to people from other demographics should not use social media. There are benefits for them too.
Source: iCN Issue 15 (Marketing for Coaches); pages 32-33
About Anne M. Bachrach
Anne M. Bachrach is known as The Accountability Coach™. She has 23 years of experience training and coaching. Business owners and entrepreneurs who utilise Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, and The Work Life Balance Emergency Kit.
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