Martin Goodyer

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Coaching sells – as long as you let it do its job

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By Martin Goodyer (United Kingdom) Effort 99 Requirement 98 = Happiness. Effort 99 Requirement 100 = Misery Trained salespeople may already have 99%of what it takes but when a sales needs 100%, it’s just not enough Selling has got a bad reputation and that’s a shame. Most sales interactions

Coaching the ‘leadership team’ together

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By Martin Goodyer (United Kingdom) Is it group coaching or team coaching, and does it matter what it's called? Coaching 'one to one' is both a skill and an art; it takes many hours of training in the use of communication techniques and understanding important aspects of human behaviour