Welcome to yet another exciting edition of the International Coaching News (iCN) online magazine! For our 15th edition, our theme is Marketing for Coaches. This edition is loaded with content on a variety of relevant topics on the issues that come with the latest trends to help coaches become
By Ken Keis (Canada) The research varies, but in general, about 80% of people do not enjoy what they do for a living. Is it possible that we, as coaches, could be a part of that 80%? Perhaps we go through the motions, but we do not necessarily love
By Malcolm Nicholson- iCN Journalist (United Kingdom) The business coaching marketplace is evolving. The impact and benefit of coaching – no matter what flavour – is beyond dispute and so demand continues. There is a continuing flood of inexperienced or transitioning newcomers into the business, whilst within organisations the
By Barbara J. Cormack (France) It is the challenge every small business faces. Working with quasi-government organisations in the UK many years ago gave me the opportunity to understand that small businesses are sometimes created out of necessity and not out of understanding what it means to start and
By Christy Whitman (USA) If you have ever been on the receiving end of a sales or marketing approach that left you feeling uncomfortable, annoyed or disrespected, it is understandable that the idea of actively promoting your coaching practice might bring up some resistance. The very word “marketing” has
By Julia Mines – iCN Journalist (USA) Laura Belgray is an original. Her “voice” is unmistakably cheeky--and brilliant. A copywriter in New York City, she writes TV promotions and helps entrepreneurs with their own copy in an online program she and colleague Marie Forleo created. “The Copy Cure,” ICN:
By Stuart Haden (United Kingdom) Many coaches are obsessed by gathering coaching content – tools, techniques, models and theories, etc. All of which is well meaning, read everything you can get your hands on – think about how you can integrate these findings into your practice, getting the roots
By Yasmin Vorajee (Ireland) Most people start a coaching business with a deep desire to impact the lives of others. Create transformations. Make a difference. You start out bright eyed and bushy tailed. And then a few weeks in and you’re sitting starting at your desk, looking at your
By Kevin Oubridge (United Kingdom) Relationship selling really comes to the rescue of executive coaches struggling to sell your services. Why? Because it gives you a route to winning clients that plays to your strengths as a coach. However, even relationship selling can trip you up if you are
By Anne M. Bachrach (USA) Does your company have a social media presence? If not, then you are clearly missing out on one of the most effective ways to market your products/services. Every other business these days is in the hunt for leads through social media websites which they
