By Ken Keis (Canada)

The research varies, but in general, about 80% of people do not enjoy what they do for a living. Is it possible that we, as coaches, could be a part of that 80%? Perhaps we go through the motions, but we do not necessarily love it as much as we used to—or even at all. We know the opportunity is there for us to help ourselves and others become successful. But to do this, we need to love what we do, and then we can leverage and strategise our personal capital when opportunities arise.

Here are some tips and strategies to help you coach with purpose, passion, and business success!

Coaching with Purpose

The first focus of your business is not to make money, or even to provide a service, but rather to live your purpose. If your work is not driven by your purpose and passions, then, in my experience, the business is not sustainable over the long-term.

If we do not love what we do, working harder and putting more hours into our day will not produce new results. Successful results come only from a change in how, or what, we do. Just because we have 10 years of experience in a particular field, does not mean that we should work harder in order to achieve desired outcomes. Instead, we need to diverge ourselves from that background and discover our true passions.

Source: iCN Issue 15 (Marketing for Coaches); pages 7-9

kenkeisAbout Ken Keis

Ken Keis, Ph.D., President of CRG, is a global authority on developmental assessments and on how assessment strategies increase and multiply success rates. In 28 years, he has conducted over 3000 presentations and invested 10,000+ hours in consulting and coaching.

His latest book, The Quest For Purpose: A Self-Discovery Process To Find It And Live It!, is available at He is also the author of Why Aren’t You More Like Me? Discover the Secrets to Understanding Yourself and Others, and co-author of Deliberate Leadership: Creating Success Through Personal Style. He co-created CRG’s proprietary development models, and has written more than 3.5 million words of content for 40 business training programs, and over 500 articles. Ken’s expertise includes assisting individuals, families, teams, and organisations to realise their full potential and to Live On Purpose!