By Anne M. Bachrach (USA)

Marketing is a key tool for any business to reach the next level. Once you have started experiencing success with your business, it is time you increase the scope of your marketing campaign. The only way a business can grow is by targeting more prospective clients and getting them to buy the products and services. When you have reached a certain level of growth, you have to work towards sustaining that. After that, moving on to the next level becomes easier for you.

With regards to marketing, video is perhaps the best medium you have at present. While it is said that pictures speak a thousand words, research shows that one minute of video speaks 1.8 million words! Just imagine how much information and impact you can get across to the people watching the videos related to your business. Over time, creating and sharing videos about your business has become easier and you don’t even need to invest too much money doing it.

Key Statistics that Show Importance of Video

Inclusion of videos in your marketing campaign can drive up your sales considerably. This is not gossip or hearsay, proper research has been carried out to determine the impact video has on the fortunes of a website, or more specifically, a business. Here are some key statistics which help you gauge the importance of video for marketing your business.

About Anne M. Bachrach

Anne M. Bachrach is known as The Accountability Coach™.  She has 23 years of experience training and coaching.  Business owners and entrepreneurs who utilise Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, and The Work Life Balance Emergency Kit.

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