By Hunter Phoenix (USA)

Whenever I talk to new coaches, one of the first things I am asked is “How do you get clients?”  To be honest with you, this is something I really did not give much thought to before going into business. It seems so naïve now, but I really did have a “build it and they will come” mentality – that did not work nearly as well as I had hoped.

Very early in the game, how to secure a steady flow of clients was really all that was on my mind. I knew that I was doing something incredible, I just needed people to share it with! I did a ton of networking, some internet advertising, and a lot of praying and hoping that somehow people would “find me”. What I did not have was a reliable plan of action for how to go about this easily and consistently. The lack of a system kept me feeling constantly uncertain, needy and out of control. What I know now is that playing the waiting game only leads to frustration and fear… and very few clients.

Source: iCN Issue 4 (NLP in Coaching); pages 34-35

About Hunter Phoenix

Hunter Phoenix is a Certified Life & Success Coach, national speaker, author of “Perfect Lives and Other Fairy Tales” and the creator of the Live Out Loud™ & Blissful Biz™ Coaching Systems. She helps clients strike the sweet spot between simple self-care and accelerated growth. You can learn more about Hunter at: