By Stuart Haden (United Kingdom)
Many coaches are obsessed by gathering coaching content – tools, techniques, models and theories, etc. All of which is well meaning, read everything you can get your hands on – think about how you can integrate these findings into your practice, getting the roots of why you do what you do.
However, you also need to focus on how you market yourself as a coach and create a profitable business. By all means consider yourself to be an expert coach, but you also need to be an amateur marketer. There is no avoiding the first role, but unless we bring marketing skills into the business from other sources we have to take on this challenge.
Of course technology and marketing must be joined at the hip. Both of these factors need to be in place for any accessible marketing campaign, so if you lack the desire and/or skill, then you either need to acquire these yourself, or outsource them. But, as this article will outline the following seven secrets of online marketing are relatively straightforward and within the grasp of us all.
Source: iCN Issue 15 (Marketing for Coaches); pages 23-25
About Stuart Haden
Stuart Haden is a facilitator, coach, consultant, author and speaker specializing in Optimal Performance and founder of Storm Beach based in Bath, UK. @StormBeach www.stormbeach.co.uk