By James Sale (United Kingdom)

To be successful as a coach in today’s competitive market is a tall order; the reality is that there is so much competition, and so many ‘me-too’ coaches out there. The net effect of all the down-sizing, delayering, and simply the ‘I’ve had it with corporate life-itis’, means there are seemingly millions of coaches everywhere. Organisations that provide training and accreditation in this area have a field day: they are able to accurately state that this is one of the fastest growing sectors in the world, and at the less ethical end ignore the implications of what this means when so many are scrambling to get on what is perceived as a gravy train. Of course, ethical training organisations, like Noble Manhattan, build the how-to-market-and-sell factor into their initial training, which goes a long way to obviating the problem.

Source: iCN Issue 15 (Marketing for Coaches); pages 37-39

JamesSaleAbout James Sale

James Sale is the Creator and Founder of Motivational Maps Ltd, a company with over 250 coach licensees in 14 countries. The Map questionnaire is now in 7 languages. James’ book, Mapping Motivation, is published in January 2016 by Gower Publishing and can easily be purchased on Amazon.