By Yasen Dimitrov (Bulgaria)


The growing popularity of Coaching can be explained in different ways. Some clients find that it helps them to overcome and” tackle” their fears. Others share that through coaching they unlock some parts of their potential, or find a way to experience happiness of living- building up relationships. For many Coaching paradigms such as Life Coaching or Confidence Coaching that could be enough – goal achieved, mission completed.

Speaking of Business Coaching we have to narrow some  of these benefits. More than that, as coaching professionals we have to stay focused on the specific goals and outcomes determined by the business perspective. This applies even stronger speaking of Executive Coaching – approach often viewed as the  ”crown jewel”  of Business  Coaching.

Source: iCN Issue 14 vol.2  (Marketing for Coaches); pages 23-25

About Yasen Dimitrov

Master’s degree in Counseling Psychology. Solid experience in development and implementation of corporate training in Bulgaria and Australia.