By Kathryn Price (Australia)
What makes you an expert in your field? Deep knowledge of your subject matter, a breadth of experience, and dedication to ensuring you remain au fait with current research and trends affecting your sector all play a part.
If you’re a seasoned operator who ticks all these boxes, sharing your expertise online can be an excellent way to build a profile as a trainer, as well as a respected professional and subject matter expert.
Formalising your online offering into a niche ‘academy’ offering short courses and seminars can also be an opportunity to develop a potentially lucrative income stream, if yours is an offering suitable for monetisation.
About Kathryn Price
Founder/director at Ruby Agency
PR and marketing professional with experience in developing and executing a wide range of communications and marketing initiatives. Specialising in B2B, lifestyle and consumer markets.