By Davida Ander (Canada)

How much do you know about your clients? Do you know about their attitudes? Do you know about their aspirations? Do you know about their sore spots? Most importantly – do you know about the way your clients think?

The more information you have about your clients, the more you can understand the feelings and beliefs that drive their outcomes. The more client data you collect – the more equipped you are to be a remarkable coach.

In order to learn more about your clients, you can ask them in-person questions or have them fill out online or paper assessments. Or you can combine these traditional methods and add another layer, a tool that is taking the coaching world by surprise: journaling.

Source: iCN Issue 6 (Personal Style & Wellness Coaching); pages 39

About Davida Ander

Davida Ander is the Communications Coordinator at Frame of Mind Coaching, the parent company of JournalEngine™ Software. Davida has written for various publications including the Worldwide Coaching Magazine, National Post, the Ryerson Review of Journalism and Outdoor Fitness Magazine. Coaches who are thinking about incorporating journaling into their coaching business can sign up for a complimentary 14-day JournalEngine™ trial at can be reached at