By Barbara J. Cormack (France)
It is the challenge every small business faces. Working with quasi-government organisations in the UK many years ago gave me the opportunity to understand that small businesses are sometimes created out of necessity and not out of understanding what it means to start and run a business. Like a lot of small businesses, when I created my own it was for a very specific reason – I had been offered a fabulous project and needed a registered limited company to sign to the contract. It was only as this project was coming to an end did I realise what I had done. How did I get the next contract? Working within some markets is easy – you go to an agent and they find the projects, but this is not true of all markets; and the majority of small business owners struggle with this.
The American Marketing Association defined marketing as ‘the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ In other words, this is your way of communicating with prospective customers, existing customers, and past customers.
Source: iCN Issue 15 (Marketing for Coaches); pages 14-16
About Barbara J. Cormack
Barbara J. Cormack MNMC, CIAC, AFC, AFM is your leading Spiritual Coach, Mentor and Trainer; published in six co-authoring books, and author of two of her own. Barbara is an advocate of achieving in every arena of life. Her clients hold her in high esteem as her style of working makes the knowledge of your future, clear, inviting, and achievable; while her style of coaching or mentoring makes the possibility of sustainable change compelling, exciting, and achievable. She combines her extensive background and experience with a keen insight into the demands of balancing the personal with the professional. Monthly Barbara and her co-presenter Dawn Campbell can be found talking about Holistic Wholeness on Coach Radio International.
