By Tim Levy (USA)
No matter what kind of coaching you’re involved in, whether it’s business or life coaching, it is a struggle to create enough business. This article is about addressing that problem in a way that most people don’t consider because it seems to be too challenging.
What if publishing a book was quick and inexpensive and could generate new business, convert your leads and establish you as a published expert? That’s the kind of thing that can really grow a coaching practice!
In this article we will show you how by:-
- Comparing old publishing vs. new publishing.
- Exploring the 3-axis model, which allows you to map your business against three criteria.
- Identifying four amazing sources of business growth.
- Exploring book publishing on Amazon to gather traffic, create conversion and grow your business.
Source: iCN Issue 15 (Marketing for Coaches); pages 51-54
About Tim Le
vy
Tim Levy is an Australian author, speaker, consultant and coach. He runs a strategic marketing and production agency based out of Austin, Texas. His company works with purposeful CEOs and entrepreneurs on clarity, strategy and digital content production for business growth. He routinely speaks for leading organizations like Vistage International, Conscious Capitalism and Secret Knock.
He has a particular focus on web technology and digital content including books, CDs, online training and broadcast television. He has written and published ten books, including The Fast Book Handbook which shows how to write and publish a book in a matter of 20 hours or less (available on Amazon). His nationally broadcast television show The Life Unlimited ran for three seasons. He is focused beyond the dollar on things that are meaningful, intentional and bring a little something extra to the world.
