By Christy Whitman (USA)

If you have ever been on the receiving end of a sales or marketing approach that left you feeling uncomfortable, annoyed or disrespected, it is understandable that the idea of actively promoting your coaching practice might bring up some resistance. The very word “marketing” has negative connotations, and conjures images of cold calls, pounding the pavement, even coercion. No wonder so many coaches – even those who are confident in their abilities – struggle with this aspect of their business.

As someone who has enjoyed a thriving, lucrative, and deeply rewarding coaching practice for over fifteen years – and also as someone who has spent the last nine years training hundreds of others to do the same – I can tell you with certainty that marketing is a crucial aspect to the expansion of your practice, and to you realising the success you desire in all aspects of your life. In actuality, the act of marketing yourself and your services is an expression of your self-worth and an indication that you are open to abundance. But in order to understand it in these terms, the word is in need of an expanded definition.

Source: iCN Issue 15 (Marketing for Coaches); pages 17-18

christywhitmanAbout Christy Whitman

Christy Whitman is a transformational leader, abundance coach and the New York Times bestselling author of The Art of Having It All. She has appeared on The Today Show and The Morning Show and her work has been featured in People Magazine, Seventeen, Woman’s Day, Hollywood Life, and Teen Vogue, among others. Christy is the CEO and founder of the Quantum Success Learning Academy & Quantum Success Coaching Academy, a 12-month Law of Attraction coaching certification program. Christy has helped thousands of people worldwide to achieve their goals through her empowerment seminars, speeches, and coaching sessions and products. Christy’s life-changing message reaches over 150,000 people a month and her work has been promoted by and featured with esteemed authors and luminaries such as Marianne Williamson, Dr. Wayne Dyer, Marci Shimoff, Brian Tracy, Neale Donald Walsch, Abraham-Hicks, and Louise Hay. She currently lives in Montreal with her husband, Frederic, and their two boys, Alexander and Maxim. Meet her at,,