Welcome to yet another exciting edition of the International Coaching News (iCN) online magazine! For our 15th edition, our theme is Marketing for Coaches. This edition is loaded with content on a variety of relevant topics on the issues that come with the latest trends to help coaches become really successful in improving & growing their coaching business.
The ICN is proud to have collaborated with several renowned international columnists, expert coaches and best-selling authors to provide insights on Marketing for Coaches. In this edition look out for our feature article ‘Tiny Time, Big Results: How to Market Your Coaching Business in Tiny Pockets of Time’ by Yasmin Vorajee from Ireland. In this article, Yasmin shares how to reach your audiences and market your business effectively even with limited time. Another noteworthy article ‘Copywriting as a Tool for Marketing your Coaching Business – An Interview with Laura. In this interview with Laura Belgray, iCN Journalist Julia Mines discusses the importance of having a great website copy which creates a word of mouth ‘chain’ without you even being there or having to go to events and conferences to market your business. In our Coaching Tools section ‘The Seven Secrets of Online Marketing’ by Stuart Haden of the United Kingdom, this article outlines the seven secrets of online marketing in a relatively straightforward way, debunking the myths of mysterious marketing magic. ‘Break Through the Marketing Noise’ by Sarah Wall from Canada, outlines how to become a successful coach by being your authentic self, being willing to experiment with different marketing tactics and, most importantly, believe in what you offer. Each of our columnists, too numerous to mention, has taken some really interesting perspectives, and I would encourage a thorough read-through of this edition.
Just like all our other editions, this edition is not just an interesting read, but it provides you with helpful coaching tools, personal development ideas and professional development techniques to grow your business.
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