By Anne Bachrach (USA)

You already have a successful business and you have good repeat clients and word-of-mouth clients.  You are successful at making a profit.  Have you ever thought of improving your already successful business so that you can be number one or in the top 10 or 20 firms in your niche?  There is nothing wrong with wanting to improve your business strategies in order to have your already successful business even more successful.

The 80/20 Rule

The 80/20 rule in marketing puts into motion that 80% of your profits are coming from 20% of your products or services.  With your top products or services being the focal point of your sales and profits, how can you make these products or services even better?  So, how do you make them stand out more than they are?  Take into consideration what is making you the most sales is what people are looking for most.  You have created something that is in demand.  So how do you create even more demand for it?

Source: iCN Issue 10 (Business Coaching); pages 10-11

About Anne M. Bachrach

Anne M. Bachrach is known as The Accountability Coach™.  She has 23 years of experience training and coaching.  Business owners and entrepreneurs who utilise Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, and The Work Life Balance Emergency Kit.