by Anne M. Bachrach (USA)
What are you waiting for? Go online! That’s the simplest piece of advice I can offer to any business person who wants to be successful. If you have established your business and it is trudging along nicely, the next step you can take to give it a boost is creating a website that produces the desired results. However, it is easier said than done. Going online isn’t the difficult part. Finding success can be the difficult part. You need to have a blueprint you are going to follow from the moment you decide to create a website to the instant you get the clients you are looking for.
Make no mistake the internet is a great resource for businesses. Over a billion people use the internet on a daily basis. If you want to tap your target market, there is no place you are going to find more people at once. The best part is that you can target the particular demographic your potential clients fall in along with a few more people. If you execute the plan perfectly, you can have a lot more clients in a short period of time.
Creating a Results-Producing Website: The First Step
The first thing you need to do to take your business online is create an impactful business website. Remember, the purpose of the website is to establish an online presence for your enterprise. Most beginners make the mistake of going for hard selling from the get-go. Rather than getting people to buy their products/services, they end up driving them away by appearing desperate or pushy. This is true for businesses which already have a website, but has not been doing as well as desired. You need to change your approach to get the results you want.
Source: iCN Issue 21 (Business Coaching); pages 14-16
About Anne M. Bachrach
Anne M. Bachrach is known as The Accountability Coach™. She has 23 years of experience training and coaching. Business owners and entrepreneurs who utilize Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the book, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives.
