For most people in business, sales is a word fraught with emotional contradictions. We love it when we close a sale and we hate it when we have to “do” sales. And yet sales is simply an interactive process that involves seven key steps and a set of skills that can be learned.
The selling process involves:
Developing leads and referrals
Making ongoing connections
Identifying and articulating problems based on client needs
Presenting and offering solutions
Closing the sale
Soliciting client or customer feedback
At a very basic level, sales require three foundational skills:
Resiliency—the ability to bounce back from rejection.
Relationship—the ability to quickly establish and maintain a personal connection with others.
Reframing—the ability to reframe isolated and/or short-term problems into strategic issues that require comprehensive solutions.
Laureen Quick is a Business Coach & Consultant for The Transformational Journey operating out of Boise, Idaho. In this role, Laureen works with small business owners to transform themselves, their lives and their businesses.
As a Coach, Laureen guides her clients through the process of personal transformation using the metaphor of the Hero’s Journey as a road map. She believes that life is a series of transformations and that the process of transformation can be a joyful experience. As a Business Consultant, Laureen works with small business owners to transform their businesses through branding, engagement marketing and the leadership fundamentals of running a business (i.e. strategy, financial management, business development, etc). She is committed to helping her clients build a successful and profitable business that can become a legacy to their families for generations to come.
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