By Julia Mines – iCN Journalist (USA)
Laura Belgray is an original. Her “voice” is unmistakably cheeky–and brilliant. A copywriter in New York City, she writes TV promotions and helps entrepreneurs with their own copy in an online program she and colleague Marie Forleo created. “The Copy Cure,”
ICN: Why is good website copy essential for coaches?
Laura Belgray (LB): Website copy is standing in for you 24 hours a day, seven days a week. It’s a representation of you online that allows someone across the world to look you up, meet you, and say, “I want to know this person,” and, “I want to give them my money.” They might pass a link around to someone else and say, “hey, look who I found online, you have to check this person out, I think they’d be perfect for you.”
It creates a word of mouth chain without you even being there. Without you having to go to some conference with terrible carpeting and hand out business cards where people are going to throw your card out anyway.
If your copy is good enough, it’ll allow someone to actually meet you when they land on your site.
Source: iCN Issue 15 (Marketing for Coaches); pages 19-21
About Julia Mines
iCN Journalist for USA. Drawing on 20-plus years of experience in communications as a writer, broadcaster, and educator, this coach and consultant enjoys a reputation for her creativity, humour, and warmth in helping individuals improve their performance and achieve their goals. Trained and certified in positive psychology through Tal Ben-Shahar of Harvard and The Whole Being Institute. ICF certified through Positive Acorn with Robert Biswas-Diener. Julia gives workshops, presentations, and works one-on-one with individuals to help them improve performance and achieve their goals.
