Consider the Layers – Develop Innovation Capability Successfully
By John Brooker (United Kingdom)
Imagine your senior leadership team wants an in-house programme on innovation and request your advice. How would you respond?
To develop a successful programme you must consider different factors that form an innovative organisation. To illustrate these factors, let use the layers of a metaphorical rainforest, which, like an innovative organisation is a rich, creative and complex environment:
Layer 1 – A Clear Innovation Strategy
Without a strategy, your programme will have no direction. I interviewed a CEO recently and two pillars of her innovation strategy were to:
Differentiate from competitors – innovate in areas other than operational efficiency
Introduce a standard method and language for people to innovate.
To develop a successful programme:
Consider innovation as a system and ensure that your programme takes in to account key aspects of it
Ensure management is very clear why they want to innovate and how they will measure it in business terms
Run a pilot workshop to create a real proposition and let people learn from this; as I say, “Innovate to learn, don’t learn to innovate.”
Most of all, urge the people in your organisation to stop talking about innovation and innovate!
John Brooker is a former Senior Vice President of Visa. Since 2001, he has facilitated organisations and teams to collaborate, innovate and transform. He is the author of “The Creative Gorilla; Innovate to Learn, Don’t Learn to Innovate.” For practical innovation tips, you can learn more at www.yesand.eu
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.