by Ian Day and John Blakey

It is time for coaching to become more Challenging. In these difficult economic times organisations need people to deliver faster. People are being asked to step up like never before. Coaching is ideally placed to be a powerful force for good:

increasing performance with a long term return on investment for the individual, organisation and society as a whole. This sounds great, but there are some fundamental barriers which are in the way.

Coaching is a very young profession which accelerated its development by using many of the supportive skills and approaches of the associated profession of counselling. This has undoubtedly served coaching well and it is now a mainstream development intervention with competency frameworks and codes of ethics. However, the legacy of counselling is now holding back coaching and preventing it from becoming a real transformational force within leadership development.

Source: iCN Issue 2 (Business Coaching); pages 12-14