By Malcolm Nicholson (United Kingdom)

The following article is taken from an interview between Malcolm Nicholson and Martin Brommell, Sales Excellence Coach with BT in the UK. Martin was previously a sales manager in BT, an ideal background for his current role.

The world is being transformed by communications. BT is a communications company and their purpose is to use the power of communications to make a better world. These days, life and work is built around connectivity. Through BT, millions of individuals connect to friends and family, and have a wealth of information and entertainment at their fingertips. From small local businesses right through to large multinationals, BT helps companies to work smarter and compete in global markets. They also enable essential public services to be delivered, and underpin the growth of national and regional economies.

Source: iCN Issue 9 (Sales Coaching); pages 19-21

About Malcolm Nicholson

iCN Journalist for United Kingdom. Malcolm Nicholson is the owner and Coaching Director for Aspecture, and has worked successfully with a wide range of senior business people for over 15 years, enabling them to improve business results through transformational changes. To find out how he can help your organisation, contact him at or on +44 1932 267597.