By Adele McCormack (United Kingdom)

Many of us can relate to the fact that we are drawn to certain careers based on our historical experiences, which in turn forms our values, and ultimately shapes us for the type of professional that we become, or at least aspire to become.

Personally speaking, I trained as a counsellor for drug users, following which I had a desire to become a child protection social worker, yet I found myself working as a social worker in the field of mental health. Perhaps it was my own experience with teenage depression that led me to this point.  Nonetheless, I was less than inspired with the approaches we were trained to use to help people. Of course, these approaches evolved over the years, and we increasingly moved towards strengths based techniques, but I still felt it was not enough; I intuitively felt we were limiting people from achieving their full potential.

Life coaching came into my life while I was going through a divorce. I trained with other students and we offered each other support and reciprocal sessions to build our practical skills. In some sessions, I explore issues around my divorce, in others I worked on my career frustrations.  Gradually, I started to believe anything was possible as new feelings about different opportunities came into my life; it was exciting, and I thought ‘Yes, this is what I want to do’.

Consequently, I ended up living the life I dreamt of living; a life where I learnt to fly a plane, to run not one, but two marathons, I got promoted at work, I quit smoking and I lost excess weight; all amazing transformations and I’m still experiencing this drive today.

Speaking as someone who knows about the endless possibilities, post-divorce, it’s probably not surprising to know that I now support others going through a divorce.  Perhaps more importantly, I help people transform their lives and achieve great personal growth.

My coach training provider required me to attend a residential, and it was there that I first heard about the IIC&M; a professional body that accredits coaches and mentors. I immediately applied, and my Accredited Practitioner Coach certification status was granted when I qualified as a coach.

As a social worker, it is mandatory to register with the HCPC in order to practice, so it was natural for me to apply the same professional standards of accreditation to my coaching practice, not least because getting, and retaining my accreditation is further confirmation and endorsement of my hard work.

Being accredited is an integral part of building my coaching business; to be able to say to clients ‘I have been recognised as being a high standard coach, and my practice is monitored, and here is where you can complain in the unlikely event you are not satisfied’. I believe being able to say that holds me to account, it keeps me on my toes to retain a high standard of coaching, plus it’s a useful differentiator when talking to prospective clients.

During the first session, I have with a client, this differentiator also fuels a powerful conversation in establishing that I am the right coach for them, that I care, and that I am able to guarantee them a high service.  Just the other day, I secured a new client, who is himself a qualified solicitor, he expected me to be accredited too and would have questioned the absence of an accreditation on my part.

So being accredited is helping me to build a pipeline of new business from solicitors, because they know I have the credentials to support their clients, and they trust me. Without this important accreditation, I would not have secured this line of referrals.

Unfortunately, I have also had clients say they have had bad experiences with other coaches, including a lack of recompense for their troubles. It’s scenario like these that damages the public perception of our profession.  I know clients come to me because my website clearly states who I am accredited with, and what that extra level of assurance provides them. Our clients are buying a product and a service, so deserve to be reassured, as mine are, about the guarantees about the quality of service they can expect to receive from me.

I remember updating my LinkedIn profile to include my trained and accredited coaching status, only to see people I knew who had not done any coaching training, branding themselves as a coach. I invested a lot of time, money and energy into my accreditation, it’s part of my coaching journey, and I am now an Accredited Senior Coach, yet I know these people have done nothing professionally.  I don’t know about you, but I wouldn’t dream of waking up one day and deciding to declare myself a doctor just because I had correctly diagnosed a headache, so what gives people the right to declare themselves a coach?

When you go to a doctor, you naturally expect the doctor to be trained and registered with the GMC. I doubt you would be willing to let a doctor treat you without that accreditation status, so why should the coaching industry be any different?

I think this discrepancy lies in the fact that coaching and the general world of therapy tends to work on intangible issues; confidence and self-esteem issues, mental wellbeing, anxiety, depression, and limiting beliefs are not physical ailments. You cannot put a plaster cast on to fix them, so they are difficult to quantify.

On a political front, more attention is finally being placed on the mental wellbeing of our nation. The government is aiming to achieve parity of esteem for mental health because the current cost to the UK economy for work days lost due to mental health sickness is a staggering £70 billion per year. It is also recognised that 1 in 4 people will suffer with their mental wellbeing at some point in their life. This includes stress, low self-esteem, feelings of panic and fatigue. All these scenarios may be symptoms that our clients experience, so as a collective group of coaches, no matter what your niche, we are all working to improve the wellbeing of our clients. Therefore, we are all working with their mental health. The political drivers to achieve better parity of esteem for mental health provision should bring with it a greater level of expectation from the public to have coaches who are not only trained, but also accredited. So, if you are not yet accredited, now is the time to do it.

Why YOUR Accreditation Status Matters

Accreditation is defined as – being granted official recognition for following a process and having a status to perform an activity, it’s an acknowledgement of a person responsibility for and ability to achieve something.

Aristotle said ‘Excellence is an art won by training, it is not an act but a habit’ and Mahatma Gandhi said ‘The future depends on what you do today’.  So, when you look for the support of a professional, you look for someone who is an expert in their field.  Someone who is trained, and has gained relevant experienced, and finally, is qualified to support you in achieving your goals.

That’s the beauty of being IIC&M accredited; your clients trust IIC&M accredited members because they know your accreditation means your investment in training has been certified, that your experience has been substantiated, and your qualifications are authentic.  It’s this vigorous approach to your profession status that proves you care about striving for excellence and supporting your client’s needs.  To choose your accreditation route visit


Exclusive offer for iCN subscribers from IIC&M

One lucky applicant who successfully completes the IIC&M accreditation process for their Practitioner, Senior or Master status will be offered a FREE life-time accreditation renewal.

Use this code on your application form – in-AM-DC.

Offer excludes subsequent accreditation upgrade fee from APC to ASC or AMC status, but life-time accreditation renewal remains free.

Offer valid for JUNE 2017

The lucky applicant will be announced in issue 18

Apply here now


In erratum, The International Coaching News Magazine – 17th edition, released May 2017, we apologise for the error on IIC&M’s advertorial on page 61 (last paragraph), instead of IIC&M, it states IAMB.

Source: iCN Issue 17  (Life Coaching: The Power to Change Peoples Lives); pages 59-61

About Adele McCormack

Adele McCormack is passionate about raising awareness about accreditation and what it means to commit to an industry set of standards and ethics; one that includes a formal complaints process that protects clients and coaches alike.

Adele writes extensively about the importance of accreditation, which she believes is what is needed to establish excellence within our industry.  Consequently, she is a volunteer in the IIC&M.  As head of the Excellence Department, Adele dedicates a lot of time researching the coaching community, and explores what clients want from their coaches.

If like Adele you too are passionate about protecting your integrity, safe guarding your client’s wellbeing, and you value the coaching industry as a profession, then you’ll want to become accredited sooner rather than later.  To find how see