by Anne Bachrach (USA)

While many business owners believe they communicate effectively with clients, the reality is that few professionals know how to communicate effectively with clients to get the desired results.

Effective communication with clients may seem like the least of your worries when you are running your own business, but it is much more important than it appears on the surface.  How you conduct your communication with clients can create raving fans or scarce patrons, and ultimately determine whether or not you get the results you are looking for.

While there is no secret formula to practicing effective communication with clients, there are some tips to help you convey professionalism, integrity, and confidence.  Just working on consistently enhancing communication is going above and beyond what most do, and therefore, will have a positive outcome.  These four tips below will help you become a guru in client communication.

  1. Be Confident

You cannot communicate effectively with clients if you are insecure.  Find a way to stand in your confidence before you begin communicating.  Decide on a price for a product or service and stick to it.  Never lowball an offer for your services since that will only show the client what you believe your services are actually worth.

However, that does not mean you cannot offer any creative incentives. For example, let’s say you typically charge $1,500 for your services and the client tries to talk you down to $800. You can respond by offering more than one option. Here is an example of what you could present, ‘I respect your need to remain within your budget and if a $1500 upfront payment is not realistic at the moment, there are some options available to you.  Perhaps you would like a few weeks to pull resources together to come up with the $1500 upfront payment.  Or, I can offer a payment plan to break the payments into smaller chunks.  You could pay of three payments of $525, for a total payment of $1575.  Provide an initial payment today, and we can get started right away.’

Source: iCN Issue 28  (Corporate Coaching); pages 14-17

About Anne Bachrach

Anne Bachrach is known as The Accountability Coach™.  She has over 23 years of experience training and coaching. Business owners and entrepreneurs who utilise Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, and The Work Life Balance Emergency Kit. Go to

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