by Iveta Zaklasnikova (UK)
Let’s start with the DON’Ts. I always get so passionate about these as it makes me upset when I see coaches wasting their precious time (and sometimes money too).
DON’T NUMBER 1: DO NOT SELL LIFE COACHING
If you have been in the business for more than 48 hours you might have noticed that people have no freaking idea what you do. Does not matter if you say you are a life coach or a transformational coach – that’s the same thing in my opinion.
What to do instead?
Find a niche and position yourself as an expert in one area – health, relationships, business, career, etc. If you try to serve everyone, you will end up building a hobby not a business.
DON’T NUMBER 2: DO NOT SELL PER HOUR
Therapists, lawyers, or accountants make money and charge per hour because people understand what they do.
But that’s not the case with coaching. You want to create a package, or an offer, with a clear outcome based on what your niche wants.
Just a few examples:
- You have gained 5 kilos during the pandemic and my package (coaching and an online course) will help you to lose it in less than 4 months.
- Do you get super anxious about giving a presentation in front of colleagues? I will help you become a confident and calm presenter in just 8 weeks.
DON’T NUMBER 3: STOP THE BLOODY PERFECTIONISM
This is a killer for so many businesses. And the funny thing is, perfectionism is not even real! It’s an illusion that we believe in our heads.
Look, you might write an article and spend 3 hours on it and then finally feel like it’s perfect! But someone else might read it and think it’s an average piece of writing. You see, perfectionism is subjective.
What to do instead?
What I teach my clients is to work from the place of ‘80%’ perfect.
Source: iCN Issue 35 (Business Coaching: Building your Organisation); pages 57-58
About Iveta Zaklasnikova
Iveta Zaklasnikova is a No B.S. Business Coach for Adventurous Spirits (Coaches/Therapists/Healers).
She helps her clients get FULLY BOOKED in 111 days without paid ads by blending strategy, energy work and brain science.
Check out her website: https://www.ivetazaklasnikova.com/and if you’re ready to ditch the constant hustle and learn how to bring a consistent stream of clients your way, contact her on her SM:
FB: https://www.facebook.com/ivetazakl/
