By: Nikki Wild (UK)

The UK has a redundancy rate of 4.2% (2016-2017, UK ONS data), that means career coaches specialising in redundancy have a regular source of clients, which is being replenished every single month – not many niche markets have the luxury of that kind of pipeline.

Of course individuals experiencing redundancy are facing various practical as well as emotional challenges.  So, the challenge faced by career coaches is often not what to coach, or even who to coach, but how best to manage a clients’ expectations when they’re undergoing these potentially life and career changing situations.

It’s not uncommon for a client in a redundancy situation to find themselves in a vulnerable place.  Therefore, it is a coaches responsibility to not only recognise the potential of this situation, but to ensure that their client is fully aware of the boundaries of what coaching will and won’t deliver for them.  Understanding these parameters will go some way towards managing a client’s expectations, as well as avoiding misunderstandings later on.

Additionally, because these clients often need guidance, they need to understand that coaching is not a source of advice.  Instead, they will be gaining assistance; this enables them to rebuild their confidence, and to make an empowering plan so they can take control of their next moves.

Practically speaking, if the client is looking for services such as writing a CV, or how to prepare for an interview, then coaching is ideal for helping them to make decisions and plan for those scenarios.  A coach can also enable clients to find other specialist professional advisors because they’ll have developed links with other consultancy based professionals.  This network is obviously a useful benefit for clients seeking career based referrals, especially when a client’s redundancy settlement includes outplacement support.

Additionally, coaching is proven to work well alongside other career consultancy services.  So, a coach can determine the scope of the outplacement, and working with their clients will ensure they get the most out of their package, as well as coaching them to achieve whatever else they want to achieve.

Emotionally speaking, the client will find a coaches support during the stresses and strains of negotiating a redundancy, particularly valuable.  A coach will probably find they are instrumental in helping to rebuild a client’s self-esteem at a time when many people in similar situations say they experienced anger, rejection and being unappreciated.  Taking time to explore the client’s beliefs from a fresh perspective reminds them that they are in fact in charge of their emotions and how they choose to think about their choices.

“I feel like I have a renewed focus, energy and hope” said one client after their first coaching session with Nikki, and that is exactly what she aims to achieve with all her clients experiencing redundancy.  She does this by helping her clients set clear goals that enable them to make informed decisions, while choosing the appropriate course of action.  It’s these key benefits of coaching that give clients back their sense of control in an uncertain situation.  Consequently, when it comes to the uncertainly of everyday working life, and the increased risk of redundancy, means career coaches are increasingly providing an essential service.

To find out more about how clients have benefited from Nikki’s career coaching support see

The difference between certification and accreditation is often misunderstood:

  • Certification is verification related to products, processes, systems or persons
  • Accreditation is verification related to demonstration of competence to carry out specific tasks

So accreditation is higher than certification, for example, students receive degrees, a type of certification, but it’s the university that has their courses accredited – often the reason why a student will select one university over another that does not have an accredited programme.

Increasingly, the public are demanding to work with accredited professionals, it’s a key differentiator when choosing an expert, so make sure you stand out in the sea of sameness by becoming accredited now, not least because you know when you need the services of an expert, you’d check for and hire an accredited expert, so why do you expect your clients to be any different.

That’s the beauty of being IAPCM accredited – your clients trust accreditation – it means your investment in training has been certified, that your experience has been substantiated, and your qualifications are authentic.  It’s this vigorous approach to your professional status that proves you care about striving for excellence and supporting your client’s needs.

Improve your chances of being hired by becoming accredited here

About Nikki Wild

Nikki Wild, ACMA, CGMA, AFC, AMM, specialises in de-stressing directors and getting teams to play together – nicely.  She untangles owner-managed businesses who’ve tied themselves in knots and can’t see the wood for the trees. Nikki founded Wild Empowerment Ltd in 2009, and works with professional service providers to better manage their businesses, their time, and themselves.

Nikki is also head of the IAPCM Education Department, and will be launching The Business of Coaching e-programme in September this year. The benefit of this free monthly module means that when members upgrade their accreditation status, they can now back up their CPD log to include a structured business development programme. We’ve created this programme in response to demand, not least because we know that a lack of business acumen is the number one reason many businesses fail in the first eighteen months of trading.