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Marketing – what’s that?

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By Barbara J. Cormack (France) It is the challenge every small business faces.  Working with quasi-government organisations in the UK many years ago gave me the opportunity to understand that small businesses are sometimes created out of necessity and not out of understanding what it means to start and

Magnetism is the New Marketing

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By Christy Whitman (USA) If you have ever been on the receiving end of a sales or marketing approach that left you feeling uncomfortable, annoyed or disrespected, it is understandable that the idea of actively promoting your coaching practice might bring up some resistance. The very word “marketing” has